Summer Sale at Hey Viv !

Time to get dressed for summer in skirts and dresses. Cotton prints, polka dots, hearts, LBD’s, stripes, sheer, and more at the Hey Viv ! Summer Sale.



Check out the Summer Sale selection


Upcoming Photo Shoot at Amendment 18

 Hey Viv ! has been asked to bring some our most charming fashions to a photo shoot at Amendment 18, Staten Island’s newest Speakeasy Bar.

At the shoot, Photographer Jeff Mason will capture the beautiful Leanne Surace and Nancy Corrigan, both singers at the club, posed in the period ambiance of Amendment 18. Think smoky back room, a fitted pencil dress and veiled hats.

Watch our social media for the pictures as Hey Viv ! Retro goes to Amendment 18 !

amendment 18 logo

Classics Always in Style


Classic Vintage Styles Reimagined

At Hey Viv ! we are always searching for classic pieces that will compliment your wardrobe,don’t go out of style, and have people asking “Where did you get that ! ?”

We love silhouettes like a simple pencil dress, a cinch belt that shows off your curvy shape, pearls, or a pillbox hat worn with panache. As Diana Vreeland said: “You gotta have style. It helps you get down the stairs. It helps you get up in the morning. It’s a way of life.”

“Vintage Charm for the Modern Gal”

Pink Ric Rac Circle Skirt Twirl

Having twirling fun in the photo studio in a Hey Viv ! Ric Rac Circle Skirt worn with a Hey Viv ! Crinoline for extra swing.

Photography: Kenneth Paul Media

Model: Caitlin Arizmendy
Hair Stylist: Ivana Kashodza

Wardrobe Stylist: Rachel Jensen
Production Assistant: William Peters
Community Support Professional : Esteban Gonzalez


Bad Woods – Vintage for mwestdances

I am currently  working on costumes for <<bad woods>> a new dance performance by choreographer Melissa West of mwestdances.  Ms. West recently contacted me about providing a vintage look for her dancers using 1950’s dresses and lingerie.  She described to me a vision of dark and light and mystery.  After conversations and rehearsal meetings we decided on a muted pink, cream and ivory color palette with touches of blue grey.  Cotton day dresses are mixed and layered with lace slips to provide a contrast against the dark woods.

Now the fittings and rehearsals begin in earnest…..


In <<bad woods>>, choreographer/director Melissa West explores the liminal emotive space that resides in the woods. Three dancers build on a soundscape that delves into dualities of light and dark, the night, the mysteries and enigmatic states of wildness that exist within the feminine; the constructs and unraveling of performativity.


«bad woods» by melissa west/mwestdances
Newhouse Center for Contemporary Art (Building C)
September 24, 2016
5PM Reception | 6PM Performance + Artist Talk | $10 Admission
Cast: Kiera Bono, Melisande Echanique, Laura Neese.
Music by Tom Bones + Sandra Bentsen.
Lighting: Erik Danielson
Costume Designer: Vivian Vassar of Hey Viv! Retro Clothing

#heyvivretro #heyvivvintage #mwestdances #MelissaWest #MelisandeEchanique #KieraBono #LauraNeese #vintagedress #retroclothing #retrostyle #cunydanceinitiative #snugharbor #dance #PASS #danceprogram #statenisland #nyc #pinupstyle #vintage #vintageinspired #badwood #wanderingaffect

Behind the Scenes at Hub 17 Photo Shoot


Rachel, Katrina, and Viv

“Clash of the Decades” Photo Shoot by Hey Viv ! at Hub 17

We recently invited Hey Viv customers to a spontaneous photo shoot fashion show at Hub 17 Gallery with photographer Ken Graham of Kenneth Paul Media. We put out racks of Hey Viv ! clothing from the 50’s to the 90’s and encouraged everyone to have fun creating their own look.  We’ve been posting the pictures on our HeyVivRetro instagram account so check them out.

And here’s the behind the scenes team that helped pull it off.  Rachel (in the picture above, on the left) was in charge of coordinating the clothing and props and making sure it all ran smoothly. She worked the racks and helped people pick out what they wanted to wear.   Katrina (in the middle) brought her fun and funky spirit and cool shoe collection. Katrina was good at adding just the right accessory to the right person.   She made sure everyone felt welcome and tried on something new.   And Viv (on the right) was the ‘in house’ cheerleader for the posing and picture taking part.  It’s not easy to get in front of the camera when you’re not used to it so Viv made everyone laugh and relax so they all showed “their good side” to the photographer.



Ken and Katrina

Here’s our patient and creative photographer, Ken Graham of Kenneth Paul Media  He put everyone at ease and made the Photo Shoot fun and relaxing.  We love working with him !


Erin Kelli

And lest we forget – who was that wacky spirit that helped this idea grow and come to fruition ?  Yes, it’s Erin Kelli – artist, producer, free spirit and all around ‘get it done’ gal.  Erin was in charge of graphics and promotion.  She also brought lots of friends to the shoot and got everyone psyched !  Thanks Erin – you look great in everything !


#heyvivretro #photoshoot #onwavestreet #secsatsi #kennethpaulmedia #erinkelli #statenisland #nyc #fashion #50s #60s #70s #80s #90s #grunge #throwback #clashofthedecades #fashionshow #customers #vintage #vintageclothing #pinup #retroinspired #vintageinspired #model #dressup “Vintage Charm for the Modern Gal”